Glossar

(in Entwicklung)

301 Redirect (Moved Permanently)

307 Redirect (Temporary Redirect)

404 Not Found

500 Internal Server Error

A/B-Testing

Above the Fold

Alt-Attribut

API (Application Programming Interface)

Auth-Code

B2B Marketing

B2C Marketing

Backend

Backlink

Bewertungen & Reputation

Bounce Rate

Breadcrumb

Caching

Call-to-Action (CTA)

Canonical Tag

CDN (Content Delivery Network)

Claim vs. Slogan

CLS (Cumulative Layout Shift)

Consent Mode

Content

Content Audit

Content Management

Content-Gap

Content-Marketing

Conversion

Conversion Rate

Conversion Rate Optimierung (CRO)

Cookie-Banner

Cookies

Core Web Vitals

Cornerstone Content

Corporate Design

Corporate Identity (CI)

CPC (Cost per Click)

Crawl-Budget

Crawl-Tiefe / Navigationstiefe

Crawler

CTR (Click-Through-Rate)

Customer Journey

Domain Authority

Double-Opt-in

DSGVO

Duplicate Content

E-Mail Marketing

Evergreen Content

Extranet

Facettierte Navigation

FAQ-Markup

FCP (First Contentful Paint)

Featured Snippet

FID (First Input Delay)

Footer

Frontend

Funnel / Sales Funnel

GEO (Generative Engine Optimization)

Google Tag Manager (GTM)

Google Unternehmensprofil

GraphQL

Header

Hero

hreflang

HTTP-Statuscodes

Indexierung / Deindexierung

Informationsarchitektur

Interne Verlinkung

Intranet

Keyword

Keyword-Dichte

Keyword-Kannibalisierung

Landingpage

Lazy Loading

LCP (Largest Contentful Paint)

Lead

Lokale SEO

LSI-Keywords (Latent Semantic Indexing)

Markenbekanntheit (Brand Awareness)

Markenidentität

Markenimage

Markenpositionierung

Marketing-Mix

Meta Description

Meta-Tags

Mobile Usability

Mobile-First Indexing

Newsletter

Open Graph Tags

Pagination

Positionierung

PWA (Progressive Web App)

Redirect Chain

Responsive Design

REST API (Representational State Transfer API)

Retargeting

Rich Snippets

robots.txt

SDK (Software Development Kit)

SEO Audit

SERP

Server Response Time

Service Worker

SGE (Search Generative Experience)

Sitemap

Sitemap.xml vs. HTML-Sitemap

Speed Index

SSL-Zertifikat / HTTPS

Strukturierte Daten (Schema.org)

Suchintention (Search Intent)

TBT (Total Blocking Time)

Technisches SEO

Thin Content

Title Tag

Tone of Voice

Tracking

Trust Signals

TTFB (Time to First Byte)

URL-Struktur

User Experience (UX)

User Signals

USP (Unique Selling Proposition)

Webapp

Webhook

Website Hosting

WordPress

Zielgruppe