Glossar

(im Ausbau)

A/B-Testing

Bounce Rate

Canonical Tag

Claim vs. Slogan

Content Audit

Content-Gap

Conversion Rate

Core Web Vitals

Cornerstone Content

Corporate Design

Crawl-Budget

Crawl-Tiefe / Navigationstiefe

CTR (Click-Through-Rate)

Domain Authority

Duplicate Content

Evergreen Content

Facettierte Navigation

Funnel / Sales Funnel

hreflang

HTTP-Statuscodes

Indexierung / Deindexierung

Keyword

Keyword-Dichte

Keyword-Kannibalisierung

Lazy Loading

Lead

LSI-Keywords (Latent Semantic Indexing)

Markenidentität

Markenpositionierung

Meta-Tags

Mobile-First Indexing

Pagination

Redirect Chain

Retargeting

robots.txt

SEO Audit

SERP

Server Response Time

Sitemap

Sitemap.xml vs. HTML-Sitemap

SSL-Zertifikat / HTTPS

Suchintention (Search Intent)

Technisches SEO

Thin Content

Tone of Voice

URL-Struktur

USP (Unique Selling Proposition)